What is my strongest argument? (errand) What Telemarketing List problem does this argument solve? (opening) What is my concept? (opening) Only at the end do you think about which creative concept fits best. The book discusses 21 figures of speech Telemarketing List that you can apply. Based on beautiful examples from his own practice and those of other copywriters, Roy Ishak shows how you can apply these tropes. Creative concepts in practice One Telemarketing List of my favorites is the 'moment' figure of speech.
Ishak has chosen to apply the idea Telemarketing List of 'finder's fee'. It is customary, if someone finds your wallet, to give that person 10% of its contents. Roy didn't fill the wallets with money, but with a letter with nice copy. With that letter, the finder Telemarketing List received a 10% discount on the bill at a restaurant. The wallets turned up in various front yards in Almere. It made the local newspaper and this action also deserved an award. Did you know that Telemarketing List mustard can help against colds, backaches and migraines?
Me neither. But apparently it was stated in the Telemarketing List book 1001 Safe Remedies, which explains the positive effect of home, garden and kitchen remedies. To promote the book, the publisher sent a letter containing this fact and the bag of mustard. This combines two figures of speech: the fact and the gimmick. Bowl of mustard on wooden background Telemarketing List Perfect with creative phrases Where the concept was an answer to what you Telemarketing List tell, the creative sentence is the answer to the question of how you tell it.